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The Evolution of Social Media Marketing: What Changed in 2011?

This past year presented a lot of changes in the world of social media marketing. As marketers continue to embrace inbound marketing and content marketing as a component or the heart of their marketing efforts, the importance of social media continues to increase. Here's a brief recap, in no specific order, of some of the more notable changes and advancements in the world of social media marketing in 2011.

1. Google launches Google+

Google made it's biggest move in the social space this year with the launch and roll-out of Google+. Although specific pages for marketers weren't rolled out initially, business/brand pages are now available and many are taking advantage of this new platform due to the targeted content and search engine optimization (SEO) benefits it presents. Time will tell how this new social platform will grow and evolve but it appears Google is onto something.

2. Facebook introduces Timeline

Although this hasn't directly impacted marketers yet, the biggest change rolled out by Facebook in 2011 was the launch of Timeline. Users now have the ability to update their profile to the new scrapbook-like format referred to as Timeline but the update has not yet been made available for brand/business pages. Facebook hasn't said for sure how they plan to address brand/business pages but here's a look at some digital renderings of how Timeline could be applied on brand pages.

3. Twitter introduces the "follow" button

It's hard to believe that it wasn't until this year that Twitter introduced their official "follow" button, but since it's inception in May utilization of the button has been widespread since it makes it much easier for a user to follow a business, brand, celebrity, etc. directly from the website they're visiting.

4. Twitter launches embeddable tweets

One of the most recent advancements made by Twitter that marketers are still learning how to fully utilize is embeddable tweets. This feature allows website publishers to embed a specific tweet using a one-line code, which then allows site visitors to reply, retweet and favorite the tweet without leaving the site. Think of the possibilities this presents to event marketers with the promotion of key events right from the event website.

5. Twitter introduces brand pages

Another exciting advancement made by Twitter in the month of December is the introduction of official brand pages. From a branding and design standpoint, brand pages offer much more real estate for prominent graphics and visuals. Another notable feature is the ability to have a Promoted Tweet on the page, and if the tweet includes a link to a video or other embeddable media it will automatically open upon the user visiting the page. Here's a nice overview on how the first 20 brands are using brand pages.

6. LinkedIn introduces company status updates

In an attempt to get a little more attention from marketers and position themselves as being more social, this past October LinkedIn introduced company status updates for company profiles. Similar to Facebook pages that users "Like" and then rarely visit again unless they see an update in their news feed, company status updates allow company profiles to post updates that then appear in the news feeds of their followers. This is an excellent way for companys to promote new blog content, special offers or announce key events and dates.

7. Pinterest makes a name for themselves

Although the site officially launched in March of 2010, Pinterest has made tremendous strides in the last few months, especially in the eyes of marketers. Usage on the site has exploded from 1.2 million users in August to over 4 million today, and it appears more wide spread usage will continue into 2012. Since Pinterest is based around the social sharing (pinning) of inspiring or interesting images, many for various consumer products, the site is well positioned as a new social media marketing tool for retailers, photographers, restaurants, and the list goes on and on. The folks over at LinchPin SEO created an excellent Infographic and blog post on the use of Pinterest to market your business.

These are only a handful of the more notable social media marketing updates that we saw in 2011. If there's something that stands out to you that's not on the list please share!

By Frank Isca, Published December 30, 2011, http://www.business2community.com/social-media/the-evolution-of-social-media-marketing-what-changed-in-2011-0112227

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Here comes the Fall...

Off we go again!

As usual, summer time tends to see a lot of businesses slow down with all their marketing efforts as many clients /potential customers take time off for holidays.

However, this lull in business efforts takes time to wind back up once summer is over.

A continued, consistent marketing regimen should be undertaken to ensure business throughout the summer, that will automatically increase once summer comes to an end and everyone is back to work, with mind and body.

If you are one of the many that succumbed to the temptation of taking 'time-off' - you need to get busy NOW!

Get back to networking - either to your tried and true groups, or source out new ones to get some fresh clients; send out Email campaigns to your (authorized) contact list / database; distribute postcards to a target market; cold call in and around your existing customers; and ask for referrals from your existing clients - just pick one, or all of these methods, and do it!

It doesn't take long to see the benefits - your bottom line will take a nice jump and business will be humming along again in no time.

Continuing these methods throughout the year makes for a much more consistent flow of business, but if you at least knuckle down and start something now, you should see some great results to round out the year.

Make the most of it - challenge your colleagues - see who can make the most difference, the quickest - by making it a game, it becomes more fun than work, and seems a little easier to do.

Get busy now, don't keep putting it off for tomorrow, you'll be glad you did!

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We thrive in the sunlight and wither in the darkness...

By LEE KRENIS MORE
Gannett News Service

Miserable in the wet gloom of a London winter, a woman spots an ad for a "small medieval Italian castle on the shores of the Mediterranean" to rent for a month. She takes the plunge, arriving at the castle late at night in a thunderstorm. In the morning she goes to her bedroom window and opens the wooden shutters. Suddenly, light floods her face The sea glitters below; the sun-drenched garden is lush with roses and pink geraniums. Everything is gloriously, intensely alive.

This lovely moment, in the 1992 film "Enchanted April," resonates deeply. We associate light with all that is joyous, vital and good, and darkness with all that is sad, stunted and deadening.

We know, without being able to explain quite why, that we thrive in the sunlight and wither in the darkness. Yet, most of us spend our days in badly lighted homes and offices, exposed to less sunlight than primitive cave dwellers.

Those who suffer most are the 36 million Americans thought to have Seasonal Affective Disorder (SAD) or a milder form of SAD known as "winter blues." But millions more of us dread winter and dream of throwing open our shutters to an enchanted April.

In 1984, Norman E. Rosenthal published his first paper on SAD and light therapy. Despite his credentials as a researcher at the National Institute of Mental Health, his ideas were greeted skeptically, as if heliotherapy were making a New Age comeback. Yet in his 1993 book "Winter Blues" is the standard introduction to the subject, and many of the skeptics became believers.

On a sunny day at the beach, you're exposed to as much as 100,000 lux. (Lux is the standard measure for light intensity.) Your bedside lamp emits perhaps 100 lux, and ordinary office lighting between 500 and 700. So if you don't spend much time outside, you may be light-deprived, whatever the season. Office rats, couch potatoes and shut-ins can have problems with SAD even in the Sunbelt.

Still, the incidence of SAD increases with latitude and weather conditions. Only 1.4% of people who live in Florida are affected, vs. 9.7% of those in New Hampshire. - In the dark days of November, Yuma, Ariz., receives a blinding 87% of possible sunlight. But cloudy Juneau, Alaska, receives only 23%.

SAD sufferers typically feel low, slow, depressed, withdrawn and vegetative. They sleep more, eat more, crave carbohydrates and sweets and, unsurprisingly, gain weight. They may lose interest in sex, become irritable and impatient, have trouble thinking clearly and quickly, and make mistakes. In the spring and summer, some lurch too far in the other direction, and become overly excitable, enthusiastic and energetic.

Fully 80% of those diagnosed with SAD are female; most are between 20 and 40, and from a variety of ethnic and racial backgrounds.

Of course, no one knows how many people don't come forward and aren't diagnosed. Many are teenagers, says Rosenthal by phone from his home in Maryland. "One million kids out there are potentially treatable," he declares. Meanwhile, they have problems in school, withdraw from friends and sleep too much.

Some SAD sufferers insist they'd be fine if they could just be left alone to rest.

"I should have been a bear," one of Rosenthal's earliest patients told him. "Bears are allowed to hibernate; humans are not."

But family, friends and employers tend to make hibernation difficult. Going south for the winter is rarely an option.

To read more info on how sunlight is linked to improved mood, see: http://www.hbci.com/~wenonah/new/sadlight.htm

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Overcoming the Year-End Blues

BY FC EXPERT BLOGGER ROBERTA MATUSON - Thu Dec 9, 2010

I'll be the first to admit that as the year winds down, so does my body. It would be great if I could kick back and relax but I know if I do, it will be that much harder to start the engines again in January. Here are some tips on how to coast through the holidays and begin your New Year off right.
Just say no: Resist the temptation to accept every invitation that comes through the door. Yes, I know it will be an entire year before you get to drink real eggnog again, but is that really a good reason to attend a function? Decide what you can and cannot do and then politely decline those offers that aren't in this year's plan.

Acknowledge your accomplishments: Why do so many people look at the glass as being half empty? I've been guilty of doing the same as I make my list of everything that I didn't do this year. Recently I started looking at things differently. For the past few years, I have been putting together a year-end newsletter for friends, colleagues, and clients where I share news about programs that I think will be of interest to recipients. I include generous offers to those in my community as my way of saying thanks. The process of writing that letter really puts things in perspective. Sometimes even I can't believe how much I've actually achieved within a year's time. Try doing the same. Make a list of all your accomplishments and then raise your full glass and toast yourself for a job well done.

Plan now for the New Year: Begin making plans for next year so you are ready to go the moment the clock strikes twelve and the ball drops in Times Square. I know too many people who lose an entire month planning their year in January. Now is the time to go through your list and block out the time necessary to move things forward. Note to self: Anything that's been on the list for more than a year can be tossed. If they were that important, you would have made time to do them.

Schedule some downtime: I know I just said to use this time to plan, but everyone needs a break every now and again. Visit that exhibit you've been talking about, before it leaves your area. Or reconnect with an old friend who you've been meaning to see.
The year is almost gone and before you know it will be time to begin anew. Here's to a stress free holiday and to a great New Year!

Follow @FastCoLeaders for all of our leadership news, expert bloggers, and book excerpts.
by Roberta Chinsky Matuson is the President of Human Resource Solutions and author of the forthcoming book, Suddenly in Charge! Managing Up, Managing Down, Succeeding All Around (Nicholas Brealey, January 2011).

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October 28, 2010

Your online presence can be critical to the success of your business. Here are some tips to make sure your site is seen:

from: www.smallbusinessbc.ca/

Get your site listed in the DMOZ directory.
This is a huge boost as it's said that Google's directory comes straight from the DMOZ directory. The DMOZ is commonly known as the Open Directory Project and it has strict guidelines on who is listed. Go to the DMOZ website for submission information.

Pay a bit-use Yahoo Directory Submit.
Yahoo! Directory Submit provides expedited review of websites that are included in the Yahoo! Directory. Furthermore, for each listing accepted into the directory, there is a recurring annual fee to maintain the listing.

Stay up to date-use Google Sitemaps.
Google Sitemaps is an easy way for you to submit all your URLs to the Google index and get detailed reports about the visibility of your pages on Google. With Google Sitemaps, you can automatically keep Google informed of all your web page additions and changes, helping improve your coverage in the Google crawl.

Submit and re-submit your site.
You should submit your site to Google, Yahoo, and MSN at least once, and no more than once, every 30 days. Although Google says that manually submitting your pages to their index is unnecessary, they have an interface for you to do so. MSN will seldom visit a website unless invited by submission. Yahoo will dramatically increase visits after submission.

Aim for real content, more page quantity and frequent changes.
The bottom line for getting good search engine results is to have lots of keyword rich content on lots of pages. Google likes big sites. The larger sites are presumed to be better funded, better organized, better constructed, and therefore better sites. Content must be updated often; this is a Google patent and concerns the changes to page content over time. Google sees newer content as better content especially if the site theme is news, retail or auction.

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September 15, 2010

Your First Employee: Managing HR for Your Start-Up
Your First New Hire: A Milestone for any Business
If you are self-employed, hiring and developing employees might appear to be unnecessary. If you intend to grow or expand your business, however, you should include HR management in your business plan. Depending on your type of business, the demands of your market, and your skill set, you might find that you simply cannot do everything on your own.

An Investment in Your Business
Human resources (HR) are a substantial investment for most companies. Having the right numbers of employees with the right mix of skills, abilities, and drive, is critical to the success of any company.

Hiring employees can add significantly to your overhead. Moreover, the strategic addition of the right human resources might not show an immediate financial return, but must be cost-effective for eventual financial success. Unless your need for additional resources is real, you may find yourself facing an uncomfortable downsizing or layoff situation.

For more tips on making your first new hire, see: http://www.smallbusinessbc.ca/starting-a-business/human-resources

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July 7, 2010

Jobs & The Economy - Facts about the HST
as shown on: http://hst.blog.gov.bc.ca/faqs/hst-basics/

What are the benefits of harmonization?

The introduction of the harmonized sales tax is an essential step to make BC businesses more competitive, encourage new investment, improve productivity, and reduce administrative costs for BC taxpayers and businesses. Most importantly, harmonization will generate economic growth and, over time, create jobs and generate more revenue to sustain and improve crucial public services.

Differences between the PST and the HST

What's wrong with the current PST system?

Businesses in B.C. currently pay PST on their purchases, or business inputs (i.e. the equipment, materials, energy and other goods and services businesses purchase and use to produce the goods and services they sell to their customers), the cost of which is built into the price of their goods and services.

This embedded PST makes goods and services more expensive, both for BC consumers and in export markets, and reduces our competitiveness. As such, the PST on business inputs represents a serious drag on productivity, investment, competitiveness, and job creation

What is "embedded PST"?

Under the PST, taxes are paid at every step in the creation of a product. Businesses pay PST on their business inputs and this tax becomes part of, or is "embedded" in, the price of the products and services sold by the business. Consumers pay PST and the federal GST on the final purchase price, including the embedded PST.

Why is the HST better than the PST?

Value-added taxes such as the HST are designed to remove sales tax from business inputs. Economic experts have argued that BC could significantly improve productivity levels and lower taxes on new investment by eliminating the PST and replacing it with a value-added tax (VAT).

Under the HST, businesses pay HST on their business inputs and have to collect HST from their customers. However, most businesses can deduct the HST they pay on their business inputs from the total amount they collect and send to government. This deduction is called an input tax credit or ITC. As a result, most businesses do not end up paying any HST so there is no HST embedded (or passed on to consumers) in the selling price of their products and services.

To get more information and clarification on the new HST

go to: http://hst.blog.gov.bc.ca/faqs/hst-basics/

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March 3, 2010

10 Web Marketing Trends for 2010
Where to invest, what to test and which deserve a rest
By John Arnold | December 24, 2009

Allocating your small business marketing budget to maximize return on investment and minimize the risks of a low or negative return can become a lot more unpredictable when your investments involve trends and emerging technologies. Investing in trends requires smart timing and consumer analysis.

You would think that marketing trends would be closely aligned with consumer trends, since effective marketing depends on getting your messages to appear where the highest concentration of qualified eyeballs are focused. That isn't always the case, however, because trend-focused marketers tend to place an inflated value on revolutionary technology and early adoption.

Thankfully, the majority of consumers permanently relocate their attention with much less frequency than marketing bandwagon drivers. Still, missing a trend or sticking with a has-been spells opportunity lost at best and negative returns or loss of market share at worst.

Since your trend-marketing returns are only as good as your ability to make educated guesses, here's some advice to help you avoid turning educated guesses into marketing messes. The following list features the top 10 internet marketing trends for 2010, in no particular order, and tells you whether to invest, test or let it rest.

Trend #1: Search Engine Optimization
Advice: Test
Sites with relevant content and credible links will continue to rule the search rankings in the coming year, but 2010 has the potential to reveal a few new standards. As the volume of web content continues to grow, consumers will demand even more relevant and personalized search results. That means search engines will be looking for more relevant and personalized content from publishers and brands. In fact, the search engine algorithms are already beginning to pay more attention to date of publication, geo-location, mobile device browsers, past behavior and social media content.

Don't abandon your current SEO strategy in search of personalization, but make sure you allocate a portion of your budget to testing content, keywords and links that are targeted toward niche audiences. Test keyword and link placement in social media, local content and mobile websites, and make an effort to more frequently refresh some of the content you devote to search engine rankings. Once the search engines have tested these new search targets and revealed some concrete standards, you should be prepared to invest accordingly.

To read the other 9 trends, go to: http://www.entrepreneur.com/marketing/onlinemarketing/article204480.html

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January 19, 2010

Marketing online reaches tipping point

Key is to measure results against revenue

Rick Spence, Financial Post
Published: Monday, December 14, 2009

When three business people last week asked to pick my brains on social media, I realized marketing has reached a tipping point. While broadcasters and cable companies squabble over slumping ad revenues, more businesses finally seem to be engaging with online marketing.

The new social media were made for small businesses, because they serve niche markets. Once you target your market, the Web lets you market directly to that target, fast, cheaply and effectively.

Business owners today must choose between websites, webinars and e-newsletters, blogging and podcasts, Facebook and Twitter, and search marketing and pay-per-click ads. Most of these media are still new and unproven. Your best course is to let the customer be your guide.

Once you know your audience, find out where they get the information that helps them buy. If your industry association doesn't have this data, survey your clients and prospects yourself.

What websites do they frequent? What search engines do they use, and what words do they search for? Do they follow blogs? Do they watch online video? Are they on Twitter or Facebook? Once you know where they're hanging out online, you can choose your channels and make plans.

A recent study by the Toronto-based Enterprise Council on Small Business confirmed your website is the No. 1 starting point for customers or prospects wanting to know more about you. But how do you make your site more attractive and interactive, so more people will find you and enter into sales conversations?

This is where social media come in. First, ensure your site has all the most popular industry keywords to attract Google and its ilk. An SEO (search engine optimization) consultant can help you identify those, and then tweak your site to maximize their influence.

Next, look at new media channels that will engage your customers. The humble electronic newsletter may still be your best tool for informing and motivating clients. Easier, cheaper and quicker to produce than the paper-based version, e-newsletters build relationships with clients by providing company and product news, industry updates, and advice on how to get more from your products...

Read full story at:http://www.financialpost.com/story.html?id=2337878#ixzz0d6Z8Q1Sy

- Rick Spence is a writer, consultant and speaker specializing in entrepreneurship. His column appears weekly in the Financial Post.

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January 4, 2010

How can Social Media Help Small Biz?

Lead generation is top business benefit

Small businesses are set to increase the time and effort they spend on social media marketing, but research on its effectiveness has been mixed. In a survey from Citibank, for example, the majority of small-business executives found social networks no good for expanding their business.

But according to the “Small Business Marketing Forecast 2010” from Ad-ology, lead generation is the biggest benefit of social networking for US small businesses, cited by one-half of respondents. Social networks were also considered a good way to keep up with the industry and monitor online chatter about the business.

(To read the whole article, see: http://www.emarketer.com/Article.aspx?R=1007436)

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December 6, 2009

The Health Benefits of Chocolate
by Marguerite Bonneville

Who doesn’t love to receive a yummy box of chocolates -
especially at this time of year? I thought I’d go hunting for a good article on the pros & cons of chocolate, and I came across this one by Margo Bonneville that I thought was worth sharing...
Chocolate is one of the most popular sweet-tasting treats in the world and has been for centuries.
But part of the myth surrounding chocolate is that if it tastes so good, it must be bad for your health.
But the surprising news from the scientific community is that this reputedly decadent treat actually has some health benefits, especially if you choose your chocolate wisely.
Is Chocolate A Health Food?
Chocolate contains more than 300 chemicals, and has been the subject of a number of studies by universities and other scientific organizations. Here’s a quick rundown of the results. (Note, we have no way of proving or disproving these claims so we offer them here as a stimulus for further research. If you’re really interested in the subject, this may provide you with a starting point.)
• Cacao, the source of chocolate, contains antibacterial agents that fight tooth decay. Of course, this is counteracted by the high sugar content of milk chocolate.
• The smell of chocolate may increase theta brain waves, resulting in relaxation.
• Chocolate contains phenyl ethylamine, a mild mood elevator.
• The cocoa butter in chocolate contains oleic acid, a mono-unsaturated fat which may raise good cholesterol.
• Drinking a cup of hot chocolate before meals may actually diminish appetite.
• Men who eat chocolate live a year longer than those who don’t.
• The flavanoids in chocolate may help keep blood vessels elastic.
• Chocolate increases antioxidant levels in the blood.
• Mexican healers use chocolate to treat bronchitis and insect bites.
• The carbohydrates in chocolate raise serotonin levels in the brain, resulting in a sense of well-being.
What Chocolate Won't Do
There are many myths and half-truths about the effects of chocolate on the human body. Here are the latest findings on several of them.
• Studies show that chocolate is not a causative factor in acne.
• Cacao contains the stimulants caffeine and bromine, but in such small quantities that they don’t cause nervous excitability.
• Chocolate is not addictive.
• Chocolate contains stearic acid, a neutral fat which doesn’t raise bad cholesterol.
• Chocolate doesn’t make you 'high'. You’d need to eat a huge quantity (about 25 pounds at one sitting) to feel any noticeable effect.
But On The Negative Side…
1. Chocolate may trigger headaches in migraine sufferers.
2. Milk chocolate is high in calories, saturated fat and sugar.
What About Chocolate And Your Pets?
Chocolate is considered dangerous to animals because it contains a stimulant called theobromine, which they can’t digest. Dark chocolate and baking chocolate are even more dangerous because they contain higher concentrations of the substance. This applies whether chocolate is in candy bar form, or an ingredient in cake, cookies, puddings or ice cream.
If a pet becomes ill after eating chocolate, take it to the vet immediately.
Dark Chocolate Versus Milk Chocolate
Dark chocolate contains more cacao and less sugar than milk chocolate. It follows that any health benefits would be more pronounced in dark chocolate.
Dark chocolate is allowed on the popular Montaignac diet while milk chocolate is not.
You’ll need to do a little research if you have any health concerns about eating chocolate. But with products like gluten-free and sugar-free brands finding their way onto supermarket shelves, you’re sure to find some form of chocolate you can enjoy with a clear conscience.

© Marguerite Bonneville is a Master Practitioner of Neuro-Linguistic Programming (NLP) whose passion is publishing information online.

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November 3, 2009

Jim Treliving: Top 10 tips for small businesses & startups
Jim Treliving, one of the hosts of CBC's Dragon's Den, has been a successful Canadian entrepreneur and investor for more than 40 years. He has homes in Dallas, Palm Springs, Calif., and Vancouver, where his penthouse overlooks the city and North Shore mountains. Although he has had fantastic success in business, he didn't start out as an entrepreneur.

Treliving was a young RCMP officer in 1966 when he walked into "Boston Pizza and Spaghetti House" in Edmonton and saw big dough in his future. More than 350 restaurant openings later, Jim is now the chairman and owner of Boston Pizza International Inc., with operations in three countries and almost $1 billion in annual system-wide sales.

Beyond the restaurant business, Treliving has made investments in many other successful business ventures, including real estate development, sports entertainment and the Canadian oil-change retailer Mr. Lube. He always invests in people first and strongly believes that "behind every great business is a great team." He is well known for his dynamic business vision, can-do attitude and drive for success.

Despite his often-hectic schedule of business, social and philanthropic commitments, Treliving is always on the lookout for that next great opportunity. Here are 10 pieces of advice he has for small businesses and startups.
1. Know what you don't know
I'd advise entrepreneurs to know when to get outside help for their business. When I started the first Boston Pizza franchise, I tried to do everything myself. I wanted to save money, but what I learned was that paying for some professional services - like taxes and accounting - helped my business far more than the value of saving a few bucks.
2. Get moving
Some startups get caught in endless planning without taking actions to make the business a reality. It worries me now as an investor when I see a beautiful business plan without any concrete steps taken to achieve the objective. I don't buy plans, I buy businesses.
3. Determine market demand
The most heartbreaking stories on Dragons' Den often involve entrepreneurs that have spent their life savings designing and building a product that has little or no market interest. I strongly recommend that entrepreneurs go to potential buyers early on and test the demand, understand the pricing limits and modify your business accordingly.
4. Understand the value of your business
Many entrepreneurs are so emotionally invested in their businesses that they vastly overestimate the actual value of their business. There are traditional methods for valuing businesses, like a multiple of earnings or comparable transactions; so don't just throw out a number with lots of zeros that sounds good or you'll turn off potential investors before they even look at your business.
5. People First
I've invested in some mediocre businesses just because I believed in the person or people behind them. I've also turned down seemingly excellent investment proposals because I didn't get a good read on the principals involved. I'd advise small business people to remember how important their image is when dealing with potential customers, partners and investors. This is equally important when you are hiring employees that will represent you and your business.
6. Consider a franchise
Some entrepreneurs put too much emphasis on creating something brand new. I certainly respect innovation, but the advantages of building off a proven, successful business platform cannot be overstated. I didn't come up with the original idea for Boston Pizza restaurants, but I recognized the potential for expansion and started the very first franchise. I still believe some of the best opportunities out there today are in franchising of existing businesses.
7. Hire for fit
Boston Pizza was recently named one of Canada's "Top 10 Most Admired Corporate Cultures," and we attribute much of that to our practice of selecting new employees based on how they fit with our existing culture. Of course the required technical skills are a must, but we have found time and again that new hires work out best when they enjoy the people around them and feel good about coming to work every day.
8. Be prepared to take risks
I have always been a risk-taker in life and in business. I left a great job and pension with the RCMP to run a pizza restaurant. There are just times when entrepreneurs have to roll the dice to be successful. Be prepared to take risks when opportunity knocks.
9. Build your network
Starting out, I admit I wasn't really a chamber of commerce type of guy. I didn't spend a lot of time networking with other business people, sharing resources and new business ideas - mostly because I was too busy working. I've developed a great professional network and realize how important it is, and that it would have been a tremendous asset earlier on in my career.
10. Ask for money when you don't need it
Most people will tell you the opposite. They'll say, "Wait until you've exhausted all other sources before going to the banks or investors." However, in my experience, that can put entrepreneurs in a dire state when they finally reach out for financing. I like hearing from businesses before they are tapped out of funds, when the business is going well and we can discuss a partnership rather than a looming cash crunch or a fire sale.
My lowest low as an entrepreneur:
There were some very tough times after I left the RCMP to pursue Boston Pizza. My first decision was that I had to succeed on my hard work and get some new financing to make it through the next year. That was a tough time and a low, as I was very close to losing the business.
My highest high as an entrepreneur:
I guess every day brings a new high for me, but one that stands out in my mind is the day my partner (George Melville) and I bought Boston Pizza as a company in 1983. After that, working over the years to make it a great company has proven the best is still to come.

You can view the entire interview at: Jim Treliving's Interview

Source: http://www.cbc.ca/ - search Jim Treliving

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September 23, 2009

Social Networking

To tweet or not to tweet - that is the question ... ask around and you get SO MANY different answers and opinions! - The whole idea is to generate more awareness, more traffic to your site - hence more business - however, I recently heard a good one - - What with You Tube, Twitter and Facebook being the bane of so many - word has it that they are thinking of combining the three to be one platform - the three will simply become - 'You Twit Face' ! - I love it! :)

Anyway - in the meantime, be sure to keep on top of the social networking sites - take in any information sessions you see offered on them until you feel comfortable working with them all, then set yourself a schedule to do just that.

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August 21, 2009

Word 2007 Rules!

...or so Microsoft wants you to think.

The truth of the matter, however, is that Word 2007 is quite a bit different from previous versions of this popular word processing software. The differences in the new version can be disconcerting to long-time Word users, and frustrating to everyone.

TLC receives many files from clients that have been put together in Word, and unfortunately, many of them are done incorrectly. We felt that the info. found on the Tips site would save many of you hours of annoyance - and we hope you find it helpful.

These compiled tips are designed for use specifically and solely with Word 2007. You'll find just about everything you need to become productive with the program right away. (If you need help with other versions of Word, they are available on the tips site too.)

There are two ways you can use the tips on their site:
1) Browse through the index by clicking on the listed links. (A bracketed number after a topic indicates the number of articles related to that topic.)
OR
2) Enter your question or keywords in the search box at the top-right corner of any page.

Don't worry; all the tips are free, and they add more all the time. Check back often for the latest at www.Word2007.Tips.Net.

Call us today to arrange a consultation to discuss your needs, and remember,

"There's nothing like a little TLC!"

Enlist TLC to assist you with your project, or create your own stationery today with our

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